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Deal!

Vrienden worden met marketing

Deal! March 2017

‘Killing voor de creativiteit’, vinden de marketeers hun inkoopcollega’s. ‘Marketeers hebben heel lange tenen’, zo zeggen inkopers. Sander Koopmans en Guido Winnink betogen dat inkopers juist nu veel voor de marketeers kunnen betekenen. Advies: begin met de minst gevoelige marketingcategorieën.

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